With a brief to leverage the visit of the world’s foremost Monopoly expert while in Sydney for five days (from the USA) to mark the 75th birthday of the iconic board game, we secured 94 magazine, newspaper, on-line, television and radio interviews.  The total coverage for the air time and space secured was professionally valued at more than $1.5 million in advertising space, which conservatively equates to more than $3.75 million in publicity coverage.